About

Founded in 1989, on the equestrian and country show circuit by Tom Joule, Joules is proud of its heritage and believes in classic clothing with a tasteful twist, and preppy style with a playful side. Season after season Joules brings newness, colour and inspirations to its collections that reflect the lives its customers lead and a style they aspire to. Today, Joules is focused on surprising and delighting customers by designing clothing, footwear and accessories for women, men and children.

This year, keep an eye out for Joules Home collection, which will be making an appearance across both Joules stands at Badminton.